There was a great story last week in Florida’s Foster Folly News about baby boomers and hearing loss. Siemens, a company that manufactures hearing aids, sponsored an Applied Research study called “The Cost of Hearing Loss” that was conducted in May of 2009.

The study found that 72 percent of baby boomers think their hearing is average or better, but children of baby boomers said that 70 percent of their family members “have suggested their father have his hearing tested and 64 percent have suggested the same for their mother.” Interesting findings, no doubt, especially the conclusion that just 32 percent of those baby boomers said someone in their family suggested a hearing test.

In total, 500 respondents were a part of the study — 250 baby boomers and 250 children of baby boomers. The study also asked respondents about hearing aids and what they thought of them. Here are some of the results:

• 75 percent of baby boomers do not currently use hearing aids and are not considering hearing aids
• 34 percent of baby boomers said hearing aids look awkward, and 29 percent said they make you look old
• 25 percent said hearing aids are uncomfortable, and 23 percent said they’re too hard to buy

Clearly, the study shows that baby boomers and their children are not on the same page about hearing loss. As the article notes, hearing loss affects many people in a variety of ways and can lead to anxiety, isolation, loneliness and depression over time. Finding a solution as soon as possible is important in order to prevent hearing loss from becoming a psychological problem instead of just a physical problem.

The article also points out that there are so many different styles of hearing aids with design and color options “that make the devices inconspicuous.” At Hearing Aid Express, we’re proud to offer an impressive variety of hearing aids. What’s more is that our friendly staff can help you find the hearing aids that are just right for you. Stop by one of our stores today, or contact us online.